Let me just start this out by saying thank you. Thank you for caring enough about who/what we are to even take a look at this, hell, to even be on our site in the first place. I cannot put into words how grateful I am for every single customer and fan we have, you guys rule. Anywho, enough with all the sappy shit! We are here to answer your questions, which I gathered via Instagram earlier this week, and give you guys a little look behind the curtain that is TrackerDie. Let's jump right in!
1. How did TrackerDie come to be?
This was the most asked question (obviously) so I figured we would start here! How the hell did we start TrackerDie? Well, let's jump back a few years to 2014. A friend of mine picked up a Panhead and brought it to me for some work. Having helped him with his sporty in the past a ton, I did my best to help him with the pan as well. At some point along that trek, things surpassed my knowledge of old bikes so he took it to another friend of his. After the ball started rolling over there, our mutual friend thought that it would be a good idea for the new guy (lol) and myself to meet. That new guy was Steve, my now partner in TrackerDie. We hit it off pretty well, and became good friends quite quickly. I was at a transition in life, as was he so we decided, "fuck it" let's help each other out. Not but a few weeks after meeting, I was living on his couch in his 1 bedroom apartment in Huntington Beach, and we were, "going to take the motorcycle world by storm" or at least that's what we liked to think lol. Steve had a thing going with a friend of his building tracker Sportsters and he brought me in on that to lend a hand. The 2 of them came up with the name TrackerDie as a play on the old Thrasher coined phrase "Skate Er Die" from our childhood, and the rest is obvious. For a while the 3 of us played a large role in the TrackerDie gig, but not shortly after the ball got rolling, our third musketeer dropped out of the company, as his own was blowing up (in a good way) at the time. So, Steve and I took over 100% and poured our hearts and souls into this company to get it to where it is today. I could not tell you the amount of late nights, early mornings, and long fuckin weeks that have gone into this thing we call TrackerDie, but I wouldn't change it for the world.
2. Who is TrackerDie?
TrackerDie is owned by Myself (Cory - @coryxdie) and Steve (@trackerdiexsteve). Ravi (@ravisavage) helps Steve in the back with the shop side of the business, and Kate (@katesomebody) helps me with just about everything else!
3. Why start TrackerDie?
This might be the easiest question of the lot. The answer is simple, we wanted to bring some change to the industry. Now I know that sounds cliche, but hear me out. Steve and myself have been in this industry for quite some time and have been in the working world even longer. We were ready to make our splash, and we wanted to do it on our terms. So, TrackerDie is that outlet for us. We do what we want, how we want, and we do it the way we want to do it. There isn't a better feeling in the world.
4. How long have the 2 of you been in the industry?
Between the 2 of us we have been in the industry about 40 years combined.
5. What did you guys do before TrackerDie?
I could go on and on with this question as we have both done a TON of odd jobs and shit in our lives, but I will keep it pretty motorcycle related. Let's start with Steve since his list is loooonnngggggg (he's old lolol). Steve attended MMI in 2004, which landed him at Van Nuys Harley after graduation. Through that gig with Harley, he landed at the infamous West Coast Choppers on 3 different occasions. Once Jesse closed the doors, Steve moved on to Falcon Motorcycles, building custom British motorcycles, which lasted a year, and then opened doors with Sunrise Cycles, building choppers. After Sunrise, an opportunity to work with Noise Cycles, building choppers came along. A brief stint with 8 Ball Rods and Choppers followed that and would be the last entry in this list. For myself, it's not nearly as decorated. I grew up riding and racing motocross and was taught from a young age that if I wanted to ride, I needed to know how to wrench. I was rebuilding 2 stroke top ends at 12 in my dad's garage because I wanted to get back out and ride more. Lol. At 21, I moved down to Southern California from Reno with next to nothing. From there on, I worked numerous odd jobs before eventually starting my own Mobile Motorcycle Mechanic gig that I operated via Craigslist and an iPhone. I literally rode my Sportster to people's houses with tools strapped to the sissy bar, and fixed their shit in their driveway, garage, backyard, you name it. I did that for 2 years before renting half a shop in the back of an automotive shop in Anaheim CA with a guy I had met . At last, I finally had a home base! I worked out of that location for a year or so before crossing paths with Steve while he was at 8 Ball. We both worked out of my small shop for a short amount of time before moving in together and starting TrackerDie out of our townhouse garage in Eastvale, CA. We had no money, hardly any equipment, and one lift from Harbor Freight. Things were ROUGH for quite some time, but we stayed the course, and built this company from the literal ground up.
Being that this is our first post, and in order to avoid turning this into a novel, I am going to cut the cord at 5 questions. Hopefully this brings ya some answers and gives you guys a little look into the madness we call TrackerDie. I know I missed a thousand different things so please, if you have any other questions, leave a comment and we will cover that in the future posts! Thank you guys for giving this a read, and lending us a few minutes of your day. You guys are the absolute best.